Saturday, August 4, 2012

With Square Credit Card Payments Are A Snap

By Sabastian Cruzz


As technology continues to evolve, so too do our relationships with business and money. People spend more and more time on their cell phones or tablets these days, and small business owners can take advantage of this current trend to save money and expand their customer bases. By using an application called Square credit card payments can be accepted more easily than ever before.

Traditionally, establishing a merchant account to accept cards as payment is costly and time consuming. Many different fees combine to affect a business's bottom line. For smaller merchants, accepting cards has nearly always been out of the question simply because the fees would outweigh the convenience.

This application changes that traditional model completely. There is no expensive equipment to install or maintain and there are no expensive monthly or annual fees for usage. The reader itself is completely free, including shipping, and works by connecting to your smart phone and scanning cards into Square's free payment application.

Because so little equipment is needed, the company has the freedom to charge deeply discounted rates for using the service. The rate is a simple, flat, per-swipe percentage that is just a fraction of the fees charged with a standard merchant account. For each transaction, the company takes a small percentage of the total price as a fee, and there are no other fees at any time for using the service.

The application even allows you the chance to see and spend your money faster than ever. For purchases made during the business day, you can usually expect to see funds in your bank account the next morning. Direct deposit can even be set up to occur automatically, saving you additional time on bookkeeping and other administrative tasks.

You can begin accepting cards nearly immediately with this application, and at very little risk to you. Because there are no start up fees and the equipment is free, all you need to invest is the time to install the application and familiarize yourself with it and the reader. Best of all, you will see your money as soon as the next morning in many cases.

When you use Square credit card payments are easier and more profitable than ever before. Your customers will appreciate the convenience and flexibility you offer, and customers who primarily use plastic will no longer have to pass you by or take special effort to pay you with cash. You stand to benefit from being able to accept credit and debit cards even if, in the past, it has been financially difficult to do so. The low risk, high reward model of this revolutionary new technology makes it almost impossible for even the smallest business owner to pass up.




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